About

If you hadn’t guessed, the SC stands for Shannon Cone. That’s me!

I’ve worked with the best and the brightest in marketing — from agencies to startups and everything in between. Over the past 10 years, I’ve built deep expertise in strategic evaluation, communication platform development, content marketing, community building, training and analytics.

My passion is sharing my digital media know-how with others so they can learn and grow. I love that as an independent marketing consultant, I get to share my passion with my clients and help their businesses grow every single day. As a part-time Content Marketing Professor at Durham College, School of Media Art & Design, I also have the opportunity to share my expertise with students.

Thanks to the virtual nature of this business, my clients are all over the world. I also collaborate with community managers, digital analysts, SEO experts, creative designers and writers around the globe.


“Shannon was influential in seeing our social media efforts launched and grow significantly in Canada. Her ideas, strategies and insights are creative and impactful. Shannon is direct, to the point, enthusiastic and a true partner!”
— Melissa Moore
“When it comes to designing your online strategy you want to have Shannon on your team. She has worked across several industries including agriculture communications, finance, entertainment and CPG. She has grown every community resulting in better customer service, sales and engagement; she is results driven. “
— Hollie Pollard
“Shannon has helped us develop and execute winning strategies that have helped our clients drive new business and revenue.”
— LOLA Social Marketing Services Inc.
“Shannon is a problem solver. Come what may, the task at hand is completed exceptionally well.”
— Julie Kroll